Ostrel

Cold chain operators lose money in fifteen minute increments. A late truck warms a bay, an idle picker costs a shift, and the planner solving it has a whiteboard and twenty years of instinct.

Bram spent a decade planning those sites. The product encodes his heuristics first and only then optimises, which is why operators trust it in week one rather than month six.

We are wary of AI companies that arrive with a model and go looking for a workflow. Ostrel started at the other end.